The rhetorical situation is represented in this article
through exigence, audience, and constraints. The exigence of this piece is showing
the downward spiral of literacy. It brings forth the flaws and laziness of
reading for digital print. The excessive increase in technology is causing this
downfall. The intended audience for this article is really for anyone who
reads. It relates to the tech savvy readers with their IPads and e-readers, as
well as those people who enjoy sitting down to read the newspaper or cracking
open a copy of their favorite book. It plays on the pros and cons of each type
of reader and highlights the author’s opinion on reading in today’s
technological society. Another type of
audience that can be focused on with this article is those whom are borderline
with the idea of transitioning from print to digital. It’s a warning to say, “Hey
your literacy level will decrease.” The constraints of this piece I feel are
that it draws mainly to the print readers. E-readers are more likely to
overlook this article and the message that it is giving because they are
content with their style of reading. These people would rather walk around with
a Nook or IPad, then a hard copy of a book. They are probably satisfied with
the simplicity technology brings to the life of reading.
This text functions as an intertext by many means. If we
take the piece at face value, we are getting the author’s perspective on
reading in the world today. He uses real life examples to relate to the readers
of the passage in order to create a sense of credibility for his statements. By
mentioning the rapid decrease in print books and the increase of internet and
digital sources, he plays on the emotions of the old fashioned and boosts the
trends of the present.
The author mentions Stanislas Dehaene, who explains the
neural anatomy of reading. The intertext of indirect quotes and the mentioning
of a person with established credibility are being portrayed in this section by
explaining his ideas on the differences in reading with the ventral route and
the dorsal stream. With the ventral route, the reading is very familiar and
routine. The reading comes across as simple and easy and it causes the readers
to not have to really think. This differs from the dorsal stream because the
dorsal stream causes you to use and exercise your brain to understand. By using
this brain path a person is more conscious of what they are reading on the
page. This would occur in printed texts rather than in digital forms. With the
dorsal stream, the activity equals literacy. While reading this passage, I
experienced the use of the ventral route. By looking at a screen I was
subjected to larger, clearly written words. My eyes didn’t need to adjust and I
didn’t have to look too in depth.
The article also references an explicit social drama. This drama
is surfaced when discussing the ideas of the different types of reading. It
creates a sense of drama for those hooked on digital reading, because they may
rethink their methods. He mentions an example of someone reading their work on
a screen where it looks polished and then once it’s printed mistakes and flaws
become more visible. This shows yet another flaw in digital print.
Overall from this article, one will recognize the changes in reading and the changes in literacy that come of the advancement of technology through the uses of rhetoric and intertext.
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